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UFC LIVE NOW!!!!!!!!!!!!!!!!!!!!!!!!!

The U.F.C. 254 pay-per-view event, available in the United States through ESPN+, carries an unusual start time of 2 p.m. Eastern. U.F.C., which usually times its events to capture a nighttime audience in the United States, is still expecting to draw American audiences while also targeting fans in Europe and Russia, where Nurmagomedov, the undefeated lightweight champion, is highly popular.

“You have all the ingredients for a massive fight,” Dana White, U.F.C.’s president, said this week. “This thing is tracking to be the biggest fight we’ve ever done.”

Interesting considering this…

Nojin

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